MQDC taps new gen preference in new project

The company aims to attain multi-generational living through their offerings.

With Thailand’s property market currently booming, property developer Magnolia Quality Development Corporation Limited (MQDC) is honing its craft around the preferences of the youth to offer unique experiences in their properties.

Assada Kaeokhiao, Chief Operating Officer of MQDC, shared that their recent project, ‘The Whizdom Club,’ aims to cater students, young professionals and entrepreneurs through displaying their specific needs and wants.

“[Whizdom Club] launch premium tiers condominium in a prime location,” he said, “Embodying the craft of future concepts and to elevate above living for the young generation seeking a unique lifestyle emphasizing well being.”

With the recent report by CBRE highlighting a significant surge in super luxury property launches and demand in the country, Kaeokhiao shared how the company aims to capitalize on this upward trajectory, especially in downtown city locales.

“We have thoroughly studied and drawn insight from the new generation before embarking on project development. This ensures that we are creating products that cater to their specific wants and needs in their life,” he added.

Included in the multi-generational living plan is to prioritize educational hubs over health care centers and shopping zones. The company also incorporated AI technology, which Kaeokhiao described as a great investment.

“This collaborative approach and MQDC displaying standards ensure that every Whizdom project is a testament to quality and innovation. From crafting lasting memories to being at the forefront of tech innovations. Adjusting to the preference of today's generation or adapting to the new normal. This press checks all the boxes,” he said.

Kaeokhiao also emphasized the possibility of a high capital gain projected to be about 7% high rental yield, which is considered as the main requirement from Singapore markets.

As Thailand continues to open its economy, Kaeokhiao anticipates the demand from international buyers to grow at about 40%.